The BCCI (the body that runs the cricketing world) on Monday announced that Viacom 18 has won the media rights to the upcoming Women's IPL for a whopping $117 million for five years. This beat out other bids, including from Disney Star and Sony.
The T20 League auction was held on Monday by the BCCI in Mumbai.
Global rights to TV, digital, and combined TV/digital content are divided into three categories: linear (TV), digital, and combined (TV and digital). In the men's IPL, separate rights are sold to different regions.
Jay Shah from the BCCI said that the fee for each match will be Rs. 7.09 crore for the next five years.
Congratulations, Viacom18, on winning the Women's IPL media rights! This means that BCCI will receive an annual payment of 951 crores (or approximately 7.09 crore rupees per match over the next five years). This is a huge boon for Women's Cricket!
Today's bidding for media rights for the Women's IPL marks another important step in the empowerment of women's cricket in India. This will ensure the participation of women of all ages, and is a sign of a new dawn for women's sport in India.
The inaugural Women's IPL is likely to begin in the first week of March. Five teams will compete in Mumbai. All the matches will be held there.
Viacom 18 won the digital rights to the IPL for Rs 23,758 crore, while Disney Star retained the TV rights for Rs 23,575 crore for a five-year period starting in 2023.
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